Competition in the camera industry is still tight , especially in the digital age . Facing competition in the area , Olympus remains confident his side could be on the front lines .
They have prepared ' ammunition ' to be able to snatch market share that has dominated the other big names , especially in the mirrorless class .
The company has just released a series of OM - D E - M1 is one of them using image processing technology and image stabilization as their superior technology , as well as a magnet for consumers .
" We are the leader in image stabilization , " said LucasTan , as Regional Product Manager Busines Olympus Imaging Corp. . Lucas pointed whiz series OM - D E - M1 which has been equipped with 5 axis stabilization .
" We address one of the biggest problems of photography , the camera shakes , " he said recently. It also has another important ammunition for the photographers at mirrorless class
Lucas realized that in the mirrorless category will appear the question " How many lenses are installed ? " And he claims that it has the lens most of the other mirrorless cameras . " Compared with Sony , we 've got one more lens , " he said .
" Technology is our strength lens from scratch . This is one of our difference with other mirrorless company , "
Camera market has changed . Inevitably camera companies must adapt to these changes . Likewise with Olympus , Marc Radatt as the General Manager - Imaging Business Division, Olympus Imaging Asia Pacific said that it is very rapid changes in the consumer market .
If the first Olympus has a strong growth in the compact camera , is now the reality is different . He explains , "The market has changed , the compact camera market decline . What is happening now is that more and more people who use smartphones to take photos . However , how much of all the pictures were really ' celebrated ' and have an emotional side ? " .
I know from my own experience , I remember photographing and then immediately I remove easily and quickly ,
He said he was hoping to restore photography as a passion and an art . We will sell more lenses , we communicate with more customers , and continue to create community ,
He acknowledged the smartphone will never be lost , as well as with the creation of comfort . " But smartphone users would think to go back to the ' photography ' , and that's where the market is and where we were headed . We want to restore the initial photography as an artistic and fun that assisted with mirrorless cameras , " said Marc .
According to Olympus itself , mirrorless compact camera system market in Asia experiencing good growth , although it did not disclose specific figures .
0 komentar:
Post a Comment